Collarity's power comes from its unique ability to identify specific "hotspots" of interest based on the measured interactions of your web visitors with your content and ads. Relevant site search results and content recommendations are drawn from communities of like-minded users, which are formed from these hotspots. In addition, useful advertising (targeting based on previous segment responses) can be included as well.
Collarity harnesses the collective intelligence and behaviors of 100% of your site visitors. This is very different from other targeting technologies, which often measure only small percentages or rely on feedback from statistically insignificant sample sizes.
Because Collarity only uses behavioral data related to the interactions of your audience with your content and ads, foundational relevance is personalized to fit your business. The data is secured and isolated for your use only and not co-mingled in any way with third-party data.